If you are an entrepreneur, then chances are that you are a very passionate and imaginative individual with a sense of wonder and purpose that propels you forward to try new things and think outside the box. You’ve probably started a few businesses throughout your journey and have gotten better at it each time. As a seasoned entrepreneur, you’re likely to reach a turning point in your career. While you started out relying on your vision and critical thinking to launch your new ventures, as your operations grow, you will find that leadership and management skills become more important. Stepping into a role of leadership is not something that many entrepreneurs are prepared for, especially when it comes to the vast responsibilities that come with managing the strategies and success of a business, as well as developing cohesive teams required to scale and grow.
Whether you consider yourself a natural born leader, or you must work at some aspects of being a strategic and successful leader, with practice you can become highly skilled at running your business and your team.
While you are strengthening your leadership skills, keep in mind these essential areas:
Communication Skills for Entrepreneurs:
Recruitment Skills for Entrepreneurs:
Delegation Skills for Entrepreneurs:
Other Leadership Skills for Entrepreneurs:
Having advanced leadership skills will help you take your business very far. With enough commitment and effort, you can make the transition from solo entrepreneur to an effective leader. Remember that strong leaders make strong businesses, and weak leaders usually crumble under pressure. Take the time to truly understand your strengths and weaknesses and use them to put together a winning team that you can effectively lead to grow and scale your business successfully. If you need some guidance and support in developing your leadership skills to be able to reach your highest potential, contact us for a free consultation and start getting closer to your goals today!
While many believe that knowledge is power, knowledge is only powerful when it’s consistently applied. Consistency may be the most important component of success. A small step forward each day adds up to a lot of mileage over time.
Are the little things you do each day adding up to something positive? Or is the quality of your life slowly slipping away?
With consistent action over the next 10 or 20 years, what could you accomplish? Five cold calls each day / 5 days per week equal 1300 sales calls in 1 year! Five small pieces of chocolate over the same schedule is roughly 25,000 calories, or the equivalent of over 7 lbs.
Are your consistent behaviors helping or harming?
Use the power of consistency to enhance your success:
If you re-lived today for the next 10 years, where would you end up? If you saved just a small amount of money each day, you’d eventually be wealthy. If you overeat slightly each day, you’d weigh 400+ lbs.
An effective way to predict your success is to examine your average day and project the likely outcome into the future. An hour each night spent practicing the piano would give different results versus spending an extra hour watching television.
Your teeth aren’t clean because you brushed them for an hour straight. They’re clean because you brushed them for 3 minutes for 3,000 days straight.
Consider where your daily habits and behaviors are leading you financially, socially, spiritually, and physically. What are the logical conclusions of your daily activities?
Realize that many changes in life come slowly. Many success gurus advocate taking massive action to see massive results, but that strategy is difficult to apply and maintain.
Consider weight loss. You can’t lose 25 lbs. in a day. Small changes occur to your weight each day. Those small, regular changes add up to impressive results.
Building a fortune, the perfect body, or a great relationship all take time and consistency.
Consistency requires habits or discipline, and discipline is in short supply. Use your discipline to develop useful habits. Relying on discipline day after day is a losing battle for most of us. While discipline can grow with effort, having effective habits is more effective and much less painful.
Learn to act in the moment. The greatest barrier to consistency is the belief that you can postpone an action to another day. Each day has the power to bring you closer to your goals. Each day lost is lost forever.
The only real discipline required is the discipline to act right now.
Have reasonable expectations. When your time horizon is unrealistic, it’s not easy to be consistent. When you ask too much of yourself too soon, it’s just as challenging. Be positive and enthusiastic, but be reasonable. Put your focus on regular and consistent improvement. Perfection isn’t required.
Use reminders or triggers in your environment to encourage consistency. Think about the things that you do every day that could serve as reminders. Getting dressed, starting your car, and turning out the light each night are a few examples.
Each night you turn out the light, you could visualize your goals. After getting dressed, you could do five pushups.
What you do once in a while doesn’t impact your life significantly. Rather, it’s what you do consistently. Consistency is a major predictor of success in any endeavor. Develop habits and routines that guarantee success. Consistent behaviors determine your outcomes, so choose behaviors that make sense.
If you’re ready to go after your goals and need professional support that will guide you, support you, and hold you accountable, while assisting you to gain the momentum you need to stay committed to your success, contact us for a free consultation!
Most clients that come to us who want to start, or grow, a business come with a pile of personal goals and wants of how they wish things in their business should be. When asked about their Customer Avatar, many of them stare at me with a blank expression or confused look on their face. This tells me almost immediately where the problem lies, and where our work will begin. You see, creating a comprehensive Customer Avatar is one of the best things you can do for yourself and your business. It not only speeds up revenue almost immediately, but it also saves a lot of wasted time on marketing strategies that are worthless if they’re not being targeted to your ideal client/customer effectively.
If you don’t know what a Customer Avatar is, and why it is extremely important, you’re not alone. In fact, most business owners struggle with this piece of the marketing puzzle.
Here’s what a customer avatar is:
The first step is to list out their demographic and psychographic traits. Write down as much information as you can be based on what you know about your customer so far. If you don’t know much about your customer, then you need to interview them and ask them questions to come up with a comprehensive profile.
Next, give them a name that you will recognize and remember so when you are creating content for this avatar you will be able to pull up their profile easily.
Next, write a story as your customer avatar. Pretend you are them. What did they do before your service/product? What are they thinking while using your service/product? What are they trying to accomplish through your service/product? What do they do after using your service/product? When will they come back to your service/product? Etc.
The point is to force yourself to think through your marketing and advertising pathways and methods of retaining customers. This will help you to see how you may not have been communicating to your ideal client effectively and will assist you to create better strategies to help build trust with your customers and increase business revenue.
Once you develop strong customer avatars, you will be on your way to establishing repeat loyal customers and a solid and successful business. If you need help developing comprehensive customer avatars for your business, we can help!
Contact us for a free consultation!
Social media platforms have quickly grown to be a primary resource for businesses to market and grow their businesses online. When used effectively, social media can provide an economical and effective way to increase your revenue. Use these tips to connect with your ideal clients and customers through social media and increase your profits:
Have a solid social media strategy and market to your customers on their preferred platform.
We all have things that we absolutely love to do. Maybe you love to write. Maybe taking photos makes you feel like a million dollars. It’s the thing that makes you feel alive. That creates a fire in your bones. Thanks to the internet, almost any passion can be turned into a profitable side hustle. You can make money doing the things that you love the most.
How would it change your life to make an extra $1,000 per month? Or double that? You can easily make that if you know how to create a profitable side hustle. In fact, if you know what you’re doing, you may be able to turn your passion project into your full-time job.
Here are some actions steps you can take to begin turning your passion into a profitable side hustle:
Starting a business begins with an idea, and it’s grown through strategy, commitment. and goal setting. We can help turn your passions to lucrative, viable, successful businesses. Contact us today for a free strategy session!