With the Internet, reaching potential customers has become easier than ever before. Search engines, social media, podcasts, and video gives you access to a massive market of consumers and a vast professional network.
One of the best long-term methods to reach your market is through publishing content online. Content published online builds your authority, brand awareness, and sales.
By reaching communities through content, your business can create brand advocates who will purchase your products and services for years, as well as recommend your products to their friends and family. They might learn from your blog or social media content, share your products and services to their followers, or make a purchase when you announce a new launch.
Content can be posted on your website or repurposed across platforms. It can be sent directly to your audience’s email inboxes. If they subscribe to your podcast, they can receive notifications every time you release a new episode.
The right content helps your business get:
Content is the versatile engine to run the online marketing of your business.
Here’s what you need to know when publishing content online:
When you are educational and helpful, customers move through the customer journey. When you go beyond publishing content about your products, customers start to see you as a part of their everyday lives beyond your products or services.
Social media gives us access to a massive market. When you know how to use this to your advantage effectively, you can build a timeless brand awareness that goes beyond the products or services you sell today. It truly is a powerful tool for both career and business advancement.
If you are looking to build a solid strategy for your personal or professional brand to stand out as leader in your industry, contact us!
Most clients that come to us who want to start, or grow, a business come with a pile of personal goals and wants of how they wish things in their business should be. When asked about their Customer Avatar, many of them stare at me with a blank expression or confused look on their face. This tells me almost immediately where the problem lies, and where our work will begin. You see, creating a comprehensive Customer Avatar is one of the best things you can do for yourself and your business. It not only speeds up revenue almost immediately, but it also saves a lot of wasted time on marketing strategies that are worthless if they’re not being targeted to your ideal client/customer effectively.
If you don’t know what a Customer Avatar is, and why it is extremely important, you’re not alone. In fact, most business owners struggle with this piece of the marketing puzzle.
Here’s what a customer avatar is:
The first step is to list out their demographic and psychographic traits. Write down as much information as you can be based on what you know about your customer so far. If you don’t know much about your customer, then you need to interview them and ask them questions to come up with a comprehensive profile.
Next, give them a name that you will recognize and remember so when you are creating content for this avatar you will be able to pull up their profile easily.
Next, write a story as your customer avatar. Pretend you are them. What did they do before your service/product? What are they thinking while using your service/product? What are they trying to accomplish through your service/product? What do they do after using your service/product? When will they come back to your service/product? Etc.
The point is to force yourself to think through your marketing and advertising pathways and methods of retaining customers. This will help you to see how you may not have been communicating to your ideal client effectively and will assist you to create better strategies to help build trust with your customers and increase business revenue.
Once you develop strong customer avatars, you will be on your way to establishing repeat loyal customers and a solid and successful business. If you need help developing comprehensive customer avatars for your business, we can help!
Contact us for a free consultation!
Social media platforms have quickly grown to be a primary resource for businesses to market and grow their businesses online. When used effectively, social media can provide an economical and effective way to increase your revenue. Use these tips to connect with your ideal clients and customers through social media and increase your profits:
Have a solid social media strategy and market to your customers on their preferred platform.