Creating a memorable personal brand is not something that happens overnight, but the work you put into it can help you reach your career or business goals and help you scale and grow exponentially!
Your personal brand is the way people perceive or remember you. It’s what you are known for. Having a personal brand can help distinguish you in your career field or business industry.

Whether you are trying to excel in your career or be known for your businesses, a personal brand can help. Creating a brand shows your values and highlights your strengths. When a prospect is looking you up online, your personal brand can give them a snapshot of what you represent. It is a way of expressing who you are and your long-term vision. When your personal brand resonates with you and your values, you attract people whom you can connect and network with.

These days, you can use the Internet to your advantage to build your personal brand. In the long run, the personal brand can help you sell a product or course or distinguish your reputation in your industry. Plus, the work that you put into your personal brand can compound. People will reach out to you knowing your expertise. You may receive requests for speaking engagements. If you launch a product of your own, you could have an audience of people who trust you, which is what having a personal brand is about.

Follow these steps as you grow your personal brand:

1. Start with a story. Stories drive our world. They evoke feelings, take people to another world, and help others associate themselves with you. How did you get to where you are today? What’s the “why” behind your work? Tell a story people will resonate with.
   
   
   
2. Create a brand promise. A brand promise is a statement that communicates what followers can expect from you whenever they interact with your brand or company. It can turn into a tagline on social media. Regardless of the businesses you start or products you launch, what is the brand promise that will tie those things together?
   
   
   
3. Research. It might sound unusual at first but doing research will help you get clear on who your brand is for, as well as the brands in your industry they follow. The research you do can create lifelong superfans.

 

• Who do you want to impact? Who do you want to receive your message?
   
• Which brands in your industry does your audience follow?
   

• What words or phrases will you use?
  
  
  
• Ask people to list traits about you that stand out to them. Maybe it’s your openness, yes attitude, extraversion, and more. How can you use that to your advantage in your brand personality?

 

1. Build your online presence. Get started building digital platforms so that when people stumble upon you online, they can learn more about you.

 

• Website. Your website is your digital storefront that tells people about what you offer. It can also be the archive for your blog content.
  
  
  
• Social Media Platforms. Content you post on social media can reach your existing audience, expand your audience, and be shared across platforms.
  
  
  
• Email. Sending newsletters into follower’s inboxes can build a personal, intimate relationship.
  
  
  
• The small details. Use head-shots and graphics that convey your brand personality. Keep that personality in everything, including your email signature!

 

1. Think long-term. Thinking long-term helps you get crystal clear on where you want to take your brand. What is the purpose of your brand? How can building your personal brand help you in the long term? In what way does it align with your goals?

Through creating recognition, branding can be the elevator to achieving your goals. If you are serious about elevating your career and/or business, then you should also be serious about creating a well-crafted brand to help you stand out as a leader in your industry. Our team can help you make a bold brand that won’t soon be forgotten. Book a free branding consultation call today!

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In a competitive market, standing out above the competition is extremely important. These days, consumers get exposed to numerous business brands daily through the internet and social media, which makes the need for impressive branding and marketing vital to a business’ success. Most people think that branding consists only of elements such as logos and colours. In actuality, branding is what gives your business its overall identity and personality. It’s what attracts customers to buy from you and what builds loyalty and retention. So, it goes without saying that if you don’t establish a solid standout brand for your business, chances are it won’t survive for long. 

Considering the huge amount of competition there is out here, businesses really need to go the extra mile to ensure they stand out in a crowd. To do this, businesses should invest in creating a strong brand that will get and keep people’s attention. This is a crucial component to establishing a successful business, so you really don’t want to overlook or skimp on this. 

Cohesive Branding Leads to Business Recognition 
One of the main reasons that businesses need strong branding is that it helps them get noticed often. This is important, because when you have a cohesive brand, it helps people to remember you and when you are consistent with your branding, it always leads to you staying in people’s mind and being one of the first businesses that comes to mind when they need your product or service.  
A business with a well-crafted brand will always be much more memorable. When someone views your brand (even for just a moment) if what they saw touched them in a positive manner and they felt good by seeing your branding message, they won’t forget it. Sooner or later, they will come back to you when they need you. That is the power of effective branding!!

Branding Builds Trust with your Audience
It is a well-known fact that people buy from brands they trust, and a business that’s missing key elements of branding will have a hard time getting people to trust them. Without strong branding, you have very little to show your clients about your business. Think about it, if you had to choose buying from a business with consistent, clear, professional, positive branding or a business who had made very little effort to do so, you would more than likely put your trust in the one that did. Branding helps bring credibility and respect to your business, and helps you showcase what your business has to offer your customers clearly and effectively. When your business invests in improving its appearance, message, strategy, marketing (which are all part of successful branding), potential customers will recognize this, and the more consistent you are, the more of their trust you will earn, which will mean more customers for your business. 

Branding is More Important than Advertising
Many businesses think that advertising is what brings customers to their business. This is not necessarily true. While it is true that a business won’t get very far without advertising, you need a strong brand to be able to advertise your products or services effectively. You cannot advertise without creating a brand first, not if you want to be successful. When you advertise, you want people to see what your business is about, what it represents, what values and identity are important to your business. This is incredibly difficult to achieve without the right branding. 

Branding Brings the Life to your Business
One of the best aspects of a solid brand is its ability to incite certain streamlined feelings and emotions in your business’ audience, which creates human connection and relatability, so they feel more connected to your business. This is always an indication of a solid, standout brand, and builds relationships with your audience and attracts loyal customers. If you can create a brand that people care about and put yourself ahead of businesses that aren’t using this to their advantage, your business will stand out, and thrive.

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If you need assistance creating a solid, professional, and powerful brand that will stand above the rest and elevate your career exponentially, contact us! We’d love to help. 

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We all have things that we absolutely love to do. Maybe you love to write. Maybe taking photos makes you feel like a million dollars. It’s the thing that makes you feel alive. That creates a fire in your bones. Thanks to the internet, almost any passion can be turned into a profitable side hustle. You can make money doing the things that you love the most.
How would it change your life to make an extra $1,000 per month? Or double that? You can easily make that if you know how to create a profitable side hustle. In fact, if you know what you’re doing, you may be able to turn your passion project into your full-time job.

Here are some actions steps you can take to begin turning your passion into a profitable side hustle:

Prepare Yourself
Creating a profitable side hustle takes a lot of time, diligence, and hard work. If you want to succeed with your side hustle, prepare to put in some work.
How do you create the motivation needed to put in all that hard work? Take a look at your life as it currently is. Are you living your best life now? Are you completely fulfilled with your day job?
To increase your motivation for your side hustle, envision what a successful outcome would look like for your side hustle. Paint a picture in your mind of what your best life will look like.
Success happens over the long haul, not overnight. If you want your side hustle to be truly profitable, you need to be willing to make sacrifices to reach your objective.

 Identify Your Passions and Interests
The first step is to identify what you love to do AND are good at doing. Both elements are required. If you want your side hustle to be sustainable, you must love doing it. If you don’t, you’ll burn out quickly.
You must also be good at your side hustle. In other words, you need to have the necessary skill set to make it a reality.
Ask yourself these questions:
What do you absolutely love doing?
What have people told you that you’re good at?
What do you lose track of time doing?
What valuable skills do you have that people would pay for?
What needs can you meet?

Determine What Sets You Apart from Your Competitors
Unless you’re building something completely new and revolutionary, you’re going to be competing against others. If you’re going to succeed with your side hustle, you need to find a way to differentiate yourself from your competitors. Figure out how you’re going to stand out from the crowd.

Define Your Goals
Defining clear goals will help you know what steps you need to take in order to turn your hustle into a reality. Consider laying out a set of goals that sequentially follow one another. For example, if you’re going to sell products on eBay, your first goal may be to create an eBay account. Your second goal may be to research the products that sell best on eBay, and so on.

Create Milestones
Eventually, you just need to get started. Yes, you need to reach the small goals that will lead you to your big goal, but eventually, you just need to get your idea out into the world and evaluate the response. You launch, refine, fix problems, and then keep going. Then, your side hustle gets better as you go.
In order to launch, set milestones that will force you to take action. Setting milestones for yourself will ensure that you actually take action and don’t delay. Every milestone should be tied directly to a date.

Start Selling
Once you’ve done the initial work up front, you simply need to get started. Your side hustle will NOT be perfect when you first launch it. You’ll make mistakes. Building a successful side hustle involves a lot of tweaking, refining, and making changes on the fly. If you try to get everything perfect before you launch, you’ll never get started.
Avoid getting discouraged if you don’t have massive success right off the bat. Keep working, refining, promoting, and selling. Eventually, you’ll hit on the right combination and the customers will start coming.

Market Yourself
To make your side hustle as successful as possible, it’s essential to consistently market yourself. You need to promote your hustle so that it gets in front of as many people as possible.
Get yourself in front of as many people as possible. Don’t worry about what others will think. If you want to succeed with your side hustle, you must market yourself constantly.

Provide Amazing Experiences For Your Customers
One of the best ways to get new customers and keep your existing customers is to create amazing experiences for them. Your goal is to show them that you care deeply about them and want them to be incredibly happy with what you have to offer.

The more you can delight and surprise your customers, the more likely it is that they’ll tell their friends and colleagues about you, which will generate referral business. If you really go over the top with the way you treat your customers, you may even get exposure in prominent publications.
 
Starting a business begins with an idea, and it’s grown through strategy, commitment. and goal setting. We can help turn your passions to lucrative, viable, successful businesses. Contact us today for a free strategy session!

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Are you fulfilled in your present job? If the answer is no, maybe it’s time to start thinking about a decisive change in your life, beginning with a Career Pivot.
 
When you’ve been at the same job or career for years, thinking about making a switch to something different can seem impossible and even scary, but not only is it doable, it can bring newfound joy and happiness to your life. While Career Pivoting can be risky when you are not prepared, it can be done easily and with much less of a risk factor when you take the following steps to ensure a smooth transition.
 
What is your motivating factor?
 
Many people who feel stuck in their present jobs and careers are overwhelmed with the resentment that comes from doing something they don’t like daily. This feeling can sometimes cloud the reasons they need or want to look for something different. Getting clear on what motivates you to leave your line of work in exchange for another puts things into perspective. It allows for a logical sequence of strategy-driven events to start taking place, rather than basing it solely on your frustrations. Take some time to answer the following questions to help you establish your true WHY so you can decide what the best course of action is and what steps to take toward making your career-pivoting dreams a reality: Why do I want to leave this job? Why do I think a new career will make my life better? What might the downsides or risks be? What are the benefits? Having some concrete answers will help you decide whether you’re just emotionally drained and need a break, but not necessarily an entire career pivot, or can shine a light on how much more appealing switching jobs is to you.
 
Where do you want to go from here?
 
Knowing that you want to leave your present job and being clear on why is the first step, but having a clear picture of exactly where you would like to go next is equally important before making a big career move. Sometimes people leave jobs out of frustration without having a plan in action and find themselves even more stressed out when they have no idea what they will do next. It is always a good idea to have a solid plan and strategy ahead of time that is already in the works before putting in your resignation. To help you get you focused on where you want to go next, answer the following questions: What does your new job or career look like? What does it not look like? What’s it called?
 
And most importantly: Do you have the skills and expertise to leverage to excel in that position? Many skills are transferable, but you should have the firm confidence that your skill-set is aligned with your new career choice to make a successful transition to another career or industry. You're much better off pivoting into roles that leverage the career skills you’ve already built up over the years and drawing upon these areas of expertise in new and creative ways.
 
What will you need to do to get there?
 
Maybe you’ve already figured out that your transferable skills are worth making the jump to another career. It is still worth exploring whether getting certification/class/license may make you a more attractive candidate for the new position you are seeking. Or maybe all you need is a polished professional rebranding starting with your Resume and Cover Letter to give you the push you need to switch roles. It is always a good idea to outline all the resources you will need to transition smoothly to a new job or career and any potential obstacles you will face. This will prepare you to come up with solutions ahead of the game. Once you’ve completed this part, you are ready to move forward and begin putting your Career Pivoting plan into action!
 
What is your action plan?
 
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Now that you know your why, you have your what, and you know which resources you will need to set in place before moving forward, you are ready to put it all together and create an action plan. Give yourself an ideal timeline of when you want to make the switch. Then, start activating any skills or credentials you need to acquire. Next, begin networking with relevant connections in your chosen career path, and rebranding your LinkedIn and your professional documents to get them ready for the big switch. Lastly, make sure you spend time wrapping unfinished business up at your present job, and any other personal matters you need to attend to so you can leave with a clear conscience and make your new beginning that much smoother. Give yourself a detailed to-do list and check things off daily, weekly, and monthly that get you closer you completing everything necessary for you to switch careers. Take your time and don’t rush it. The more you get through that checklist, the more excited you will feel, and the more authentic your career switch will start to become.
If you complete the above steps in a realistic time frame, your career pivot will be a fascinating and enjoyable process!
 
If you are ready to switch careers but are unsure of how to go about it or need help professionally rebranding yourself to make it happen, consider working with our team! We can guide you every step of the way.
Book a free career consultation today and start the journey to reaching your highest potential!

We would be happy to help you through this exciting transition.

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Do any of this sound familiar? “I’ll start my diet tomorrow.” “I’ll begin my project next week.” “I’m not good enough to do this.” If you can relate to any of these, you’re probably not happy with the outcomes your lack-of-action has led you to. Although you are not alone (most people struggle with one or more of these daily), continuing this path of lack of direction, commitment, and achievement will stop you from being successful in all aspects of your life, unless you choose to do something about it.
 
Here are the top four fatal flaws when it comes to creating success in your life, and some tips on how to overcome them.

1. Procrastination. This is probably the most common fatal flaw. We all have good intentions of starting that diet or beginning that project, but we always seem to put it off until tomorrow. The problem with procrastination is that it leads to a never-ending cycle of excuses and self-doubt.

 

• Here are some practical ways to reduce or prevent procrastination: Set a deadline for yourself and stick to it. Then, write what you need to do, and when you plan to do it. Next, break down your goal into small, manageable steps.

 

• Find an accountability partner to help keep you on track. Eliminate distractions so that you can focus on the task at hand. Last, start with the most straightforward task first to get yourself started.

 

1. Perfectionism. We live in a society that celebrates perfectionism, but perfectionism is nothing more than self-sabotage.

 

• Perfectionists are their own worst critics. They are not ok with their work, no matter how hard they try. It can lead to a lot of frustration and self-doubt.

 

• Here are some tips to help you deal with perfectionism: First, learn to accept imperfection. Focus on the process, not the outcome. Then set realistic goals. Also, allow yourself to make mistakes.

 

• Remember that no one is perfect. Focus on progress, not perfection. Find a role model who embraces imperfection. Stop comparing yourself to others. Finally, Start celebrating your accomplishments, no matter how small they may be.

 

1. Fear of failure. It’s natural to feel anxiety or fear when embarking on something new, but if you let that fear take control, it can prevent you from taking any risks and achieving your goals.

 

• Here are some tips to help you deal with your fear of failure: Identify your fear, understand that failure is part of the process, set realistic goals, make a plan, and build your confidence.

 

• Also, seek support from others, find a role model who has overcome failure, remember that everyone fails at some point, learn from your mistakes, and don’t be afraid to take risks.

 

• Last, start small and work your way up, be prepared for setbacks, and persevere through difficult times.

 

1. Lack of motivation. It’s easy to lose motivation when facing a hard task or goal. But if you let that happen, it will only make it harder to achieve your goals.

 

• Here are some tips to help you stay motivated: First find out what drives you, set SMART goals that are Specific, Measurable, Attainable, Relevant, and Time-bound. Then, make a plan.

 

• Next, find an accountability partner, seek support from others, find a motivated role model, create a positive mindset, focus on your progress, not your failures and persevere through difficult times.

 
These are four fatal flaws that can, and do, prevent our success. If you can identify these flaws in yourself and take steps to overcome them appropriately, you’ll be well on your way to achieving your goals! Remember that you have the power within to reach your highest potential. Don’t let these internal flaws be the reason you never achieve your intended outcomes and success.

One of the fastest ways to stand out as a leader in your industry is to grow and nurture your professional network. There is no doubt that networking can give your career a good boost. Whether you are wanting to grow your professional career, entrepreneurship contacts, or business, it is important to find the time to nurture your network. Many employment or business opportunities are never posted, and they’re ultimately filled by someone that knew someone that knew someone else. It is vital to your professional growth to establish yourself within that social chain.
 
With the internet, it’s not as important to network face to face, but it’s still necessary to get the most from your networking efforts.
 
Remember that everyone you meet is an opportunity to network.
 
Spend part of your week networking and making new contacts with these methods: 

1. Examine your current resources. You already know someone that is well-connected. Think about all of your friends, family, neighbors, and coworkers. Consider your entire social network. Maybe you’re a member of a church, Moose Lodge, or a local women’s group. Are you leveraging those contacts effectively?
   
   
2. The key to effective networking is consistency and persistence. A little each day is more effective than a monumental effort every once in a while. It’s like going to the gym. You need to be consistent in your efforts if you want to see big results. Set aside time to reach out to people each week.
   
   
3. Join relevant local and national organizations. Whether you’re a chemist, firefighter, priest, school teacher, or plumber, there are organizations that cater to your needs and interests. Become a part of them. In many cases, your employer will foot the bill. Do some research and see what you can find.
   
   
4. Make use of social media. LinkedIn.com is great for networking. Utilize social media and make your presence known to the world. Make contact with a few people regularly via social media.
   
   
5. Be proactive. You can’t just stand in the middle of the crowd at a networking event and expect people to line up for the privilege of talking to you. The burden is on you to start conversations. Take the bull by the horns and mingle. You’ll get much better with practice.
   
   
6. Learn to ask open-ended questions. It’s hard to maintain a conversation by asking questions that can be answered with a “yes” or “no”. Ask questions that require a detailed answer. You’ll find it much easier to speak with others when you use open-ended questions.
   
   
7. Follow up religiously. Communicating with someone one time won’t do much for you. Reach out to the most promising contacts you’ve made and touch base. Stay in touch.
   
   
8. You can’t expect to receive more effort and value than you provide. You truly receive what you give when it comes to networking. You won’t get much if you don’t give much. Make a real effort to help others.
   
   
9. Focus on quality over quantity. Passing out your business card like you’re passing out car wash coupons won’t do you a lot of good. Everyone can see what you’re doing. Make an effort to make a few real connections rather than throwing a 100 darts at the wall. Quality counts.
   
   
10. Connect others together. This can be especially powerful. Bring other people together. This is especially easy to do and can pay off down the road for your own career.
    
    
11. Avoid selling or asking for anything. If every time you reach out to someone you’re trying to get something from them, people will tire of you very quickly. Instead, give them something. “I know you’re interested in the effect of the Trans Pacific Partnership on the trade deficit. Here’s an article I thought you might be interested in.”
    
    

Networking can be an effective way to begin the process of building relationships with potential employers. You can also get to know people that can give you referrals. Ensure that you’re also doing all you can for your network. The more value you can provide, the more you’re likely to receive. Growing your network is essential to career and business success, so always do your best to expand it whenever possible!

You spend time and money keeping your car in good shape. You buy what your family and home need without hesitation. You may even invest in stocks, real estate, and other services to help secure your financial future. However, there’s another type of investing that can pay bigger dividends than any of these: investing in yourself! Many people end up feeling guilty when it comes down to spending money, time, energy, on themselves, but learning to make yourself a priority may be one of the most profitable investments you ever make. 
The best way to achieve a better-quality life, and be successful, productive, and fulfilled is to place a priority on investing in both personal and professional advancement. The effort you put into consistently investing in yourself plays a large role in determining the quality of your life now and in the future.
The best part is that you can accomplish so much more when you invest in yourself and make yourself a priority! Try these techniques to enrich your life by investing in you:

1. Hire a personal trainer. Your health and fitness are important. Get an expert on your side. Many health clubs offer free personal training. Look for a gym with this service. If you have the financial resources, hiring the local expert can speed your progress.                    

 
     2. Hire a personal chef. A personal chef typically comes to your house once every two weeks and prepares two weeks of food at a time. The meals can accommodate any food preferences you have. It’s not a cheap service, but it’s less expensive than a private chef!
 
     3. Take a course. What interests you? You could take a class on Buddhism, basket weaving, marketing, calculus, business, or a golf lesson. What would enrich your life? Identify what would do the most for you and go do it. You might ask some of your happy and successful network for a few ideas. It might even give your career a boost.
 
     4.  Hire a personal coach. A personal coach can help you figure out what you want to do with your life, career, assist you to grow your business, and advise you on how to make your goals happen. A personal coach is a sounding board, friend, and an expert that helps you stay on track toward your goals and holds you accountable so you are successful.
 
 
     5. Do something to advance your career. You might hire someone to write a professional resume, brush up on your interviewing skills, or spend some time networking. Take a public speaking course, join a mastermind, find a group coaching program for professinals. What do you need to take your career to the next level?
 
 
Read something just for you. Anything you like. It might be something that helps you at work, with a hobby, or just provide entertainment. Make reading a regular habit. Reading is one thing most successful people have in common.

1. Take a Vacation. Taking time off from work/business can boost your productivity, engagement, and overall happiness. Research shows that taking time off is beneficial to your long-term physical and mental health as well. So don’t ever feel guilty about taking time to relax and investing in a fun and fulfilling vacation.
   

       2. Set specific goals and commit to them. It’s important to be working toward something. What will that something be? Without a goal, you’re just waiting for something to happen. Choose what you want to happen in your life. Spend whatever time you need to create a few goals that will enhance your life. Stay committed until you achieve them. Don’t be afraid to invest in them and trust that the return on investment will be greater than what you put in.
Investing in yourself is one of the best returns on investments you can have. Whether it’s investing in learning a new skill, developing yourself personally or professionally, tapping into your creativity, hiring domestic helpers, or hiring a coach to keep you accountable, you need to give to yourself first before you can give to others. What can you do today to ensure a more prosperous future? Spend a small portion of your resources - time, money, or focus - on yourself each month. Make yourself a priority. You’ll be thrilled at the results.

Ask any successful leader in the past or in the present what the main characteristics of personal success to achieve their goals are and you will likely be told that developing mental strength is at the top of that list. This is because mental strength and toughness build the resilience necessary to root ourselves in our foundation of growth and elevation so we can withstand and overcome obstacles. Mental strength is our mind’s ability to keep working towards our goals regardless of the obstacles that stand in our way. Mental strength is also a set of skills that we can develop with practice. With each constructive decision we make, managing our feelings thoughts, and eventually, our outcomes, becomes more automatic.
Cultivate habits that bring you greater success and peace of mind. Try these suggestions for improving your mental strength and harnessing your power within.

Gaining Wisdom

• Follow your curiosity. Explore your interests. Approach each day with a sense of adventure and welcome new experiences.
• Continue learning. Commit yourself to lifelong learning. Sign up for adult education courses at a local university or study a foreign language online. Read a different book each week and attend lectures at nearby museums.
• Indulge your creativity. Take up a hobby. Decorate cakes or knit a sweater. Spend time making crafts with your children.
• Develop mindfulness. Use prayer and meditation to deepen your mindfulness. Concentrate on one activity at a time. Live in the present moment.

Interacting with Others

• Cultivate gratitude. List the blessings in your life and recognize how much you depend on others. Think about the services you receive from those around you like the teachers who taught you how to read and the farmers who grow your food.
• Show respect. It’s easier to honor the value of each life when you appreciate how closely we are connected. Let your speech and actions express your esteem.
• Be kind. However strong we are, mishaps still occur. Be gentle with yourself and others during difficult times. They’ll be more likely to return the favor.
• Give generously. Share your time, talents, and wealth with others. You’ll feel richer and experience more joy and satisfaction. Surprise your family and friends with random gifts. Volunteer in your community and support worthy causes.
• Practice forgiveness. Letting go of resentments frees up your energy. Pardon others when they offend you. Show the same compassion for yourself when you slip up.

Other Important Mental Habits

• Muster up your courage. Growing stronger requires taking risks. Give yourself credit for taking the plunge even if your first effort winds up being just a trial run. Keep your sights on what you have to gain when you push yourself to speak in public or try a new sport.
• Focus on integrity. Align your actions with your values. Think through the long-term consequences of your decisions. Are you allocating your time in a way that serves your purpose in life?
• Tolerate discomfort. Uncertainty and setbacks are a part of life, especially when you tackle challenges head-on. Enduring a temporary rough patch can be the first step toward a brighter future.
• Delay gratification. Impulse control is one of the most important skills associated with happiness and high achievement. The secret is to distract yourself from temptations so you can put them in perspective.
• Hope for the future. Whether you feel strong or weak today, better things may be in store for tomorrow. You’ll be better prepared to handle any circumstances when you reinforce your inner strengths.

Accomplish more with less effort. Building up your mental strength gives you an advantage in the world and puts you on the path toward enhancing your relationships, self-confidence, leadership abilities, and finding greater fulfillment. You’ll have the inner resources to strive for what you want with conviction, perseverance, and tenacity.