You’ve heard many people say LinkedIn is an important tool to use when you are on your career path, but why? Let’s take a deep dive into the wonderful word on LinkedIn and learn all about the amazing benefits it can have for you and your success.
To start off with a fact that many people didn’t know about, LinkedIn has been around longer than Facebook, Instagram, and Twitter. But it’s become more relevant now than ever before.
While hosting more than 600 million professional profiles, which means an unlimited amount of networking opportunities, LinkedIn is a part of being a full-fledged professional in any industry nowadays.
Here are just a few reasons why using your LinkedIn account will benefit you and your overall career growth.
1. You can tap into their powerful job board
What really are the benefits of LinkedIn? There are many benefits to the social media hub but let’s start with square one. As a job seeker, you can go through their robust amount of job opportunities and apply right on the platform. You can search jobs by keywords and location and even if you’re not actively looking for employment, you can set job alerts up on your notification tab so that if anything in your area comes up those interests you, you have immediate access to it.
2. You can build your brand
Just like companies learn to build their brand, it’s important for you to build your brand as well. How do you stand out from other industries? Why should someone hire you? Why should someone pay you a six-figure income?
LinkedIn is a simple way to get your name out there, without potentially having to pay the cost of a website or an online portfolio. On LinkedIn it’s easy to upload a professional profile picture and write out a professional and cohesive summary that details your strengths, skills and details your personality.
3. It can help rank your name on Google
Chances are, if you apply for a job one of the first things that employers will do is google your name. If you’ve never googled your name, right now might be the best time. One of the other benefits of LinkedIn: Ranking on Google’s first page can be a difficult task to accomplish but LinkedIn is a well known and powerful network and Googles into it. Because of that, it’s usually easier to get your LinkedIn profile to rank high on Google versus the homepage to your website or online portfolio.
4. It maintains your contacts
Remember that awesome and outstanding individual you met at an event years ago that gave you a business card to reach out to them if you ever wanted to connect? Well, it’s probably too late to check your drawers and desk to find that business card. With LinkedIn, it gives you an easier way to connect with people in your network so that one day when you do want to connect, it’s easier for you.
5. You can research companies and their employees
These days, most companies maintain their own LinkedIn profiles to give visitors and potential hires an inside look of what their company is all about. If that company knows what they’re doing, you should get a good, solid feel for that company's culture and its people to make sure it’s a good fit for you.
6. It can help you tap into industry news
Like other social media outlets, LinkedIn aggregates a timeline right when you log in. There you can find updates from your connections, your groups and your companies and it helps you stay in the loop of everything happening within the industry.
7. Network, network, and network!
This can’t be emphasized enough; LinkedIn is one of the best networking channels out there. Even if you describe yourself as an introvert and like to keep to yourself, LinkedIn is the best tool for creating and fostering meaningful business connections.
If you were wondering how many benefits to LinkedIn there can actually be, here’s hoping that this list has convinced you that it can be one of the most professional powerful tools that can help you elevate in your career and individual growth. Contact us today for a consultation call and we can help you reach your highest professional potential!
Almost 95% of recruiters use LinkedIn to search for candidates, but most job seekers are overlooking this valuable opportunity.
If you’re like many professionals, you probably created a profile and occasionally go back to add more connections. However, there is so much more you can do with this platform to advance your career.
Take charge of your future and attract more attention from potential employers. Try these tips for designing and using your LiInkedIn profile.
Designing your LinkedIn Profile:
Using your LinkedIn Profile:
Optimizing your LinkedIn profile can make it easier for others to find you and help you reach your professional goals. You’ll increase your job satisfaction, and you’ll probably spend less time on the unemployment line. We can help you create an impressive LinkedIn profile that will help you stand out as a leader in your industry. Contact us today for a free assessment!
LinkedIn For Professionals
Your online presence is crucial to your professional elevation and success. I recommend having a professional LinkedIn profile that highlights all your professional experience, credentials, and expertise, but that also includes any highlights of your personal and professional life that you would like people to know about. This can include things like volunteer work, awards, professional memberships, community engagement, relevant personal hobbies and interests and media coverage you’ve received, and more.
Your LinkedIn profile is part of your Professional Brand, and it encompasses everything you have done in a professional and impressive manner in order to build a solid professional network that can help you stand out as a leader in your industry which can enhance and advance your career tremendously.
There is so much you can do to enhance your LinkedIn profile professionally. I highly encourage my clients to include the following components at minimum, in addition to their professional expertise and accomplishments to establish a professional and stand out profile:
These points will take your LinkedIn profile from boring and basic to professional and impressive quickly, and will help solidify you as a leader in your industry and help you advance your career exponentially. If you need help upgrading your LinkedIn profile, or need guidance to learn how to use it effectively to grow your professional network and advance your career or business, contact us for a free consultation!