The fear of failure has killed more dreams than all other fears combined. The fear of failure is insidious because it’s largely in your imagination, which can prevent you from even trying in the first place, and this is what always guarantees failure.
 
Isn’t it interesting that very small children have no concept of failure? They couldn’t care less if they fail to do something. They just try again. There are no negative thoughts or emotions involved. They just keep on going until they reach their intended results. This is such a great trait to encompass.
 
Sadly, it doesn’t take long before children learn to fear the opinions of others. While it might not be possible to recapture the tenacity of a toddler, you can shift your mindset to allow yourself to take the necessary chances and risks for you to be able to go after your dreams and be successful in your undertakings.
 
The fear of failure doesn’t have to impact your life significantly.
 
Consider these facts: 

1. Failure is temporary - unless you quit. Failure isn’t final unless you give up. All the most successful people have experienced a lot of failure. But they ended up being successful precisely because they didn’t quit. Failure is just a temporary state that means nothing, because it’s only temporary.
   
   
2. Failure is common. You’ve failed thousands of times and managed to survive. Consider how many times you failed to walk or to talk well. Babies have constant failure.
   
   
   • Successful people fail all of the time. It’s a huge part of how human beings learn. We realize that our approach didn’t work, we adjust, and we try again.
     
     
3. Failure is educational. You can learn something from every single one of your failures. Failure makes you more knowledgeable and capable. The more you fail, the stronger you become.
   
   
4. Others are far less concerned about your failure than you think. A few people might notice your failure, but they quickly turn their attention back on themselves and their own challenges.
   
   
   • There’s nothing to worry about. Feel free to fail as much as necessary. Fail enough and you’ll quickly see that no one relevant cares.
     
     
5. Focus on how great it will be when you succeed. Instead of worrying about possible failure, consider possible success. Make yourself feel excited and positive about taking action.
   
   
   • With high enough expectations, you’ll do just about anything without worrying about failure.
     
     
6. Redirect your thoughts. Put your attention on what you’re doing. If a negative outcome isn’t going to cause any real harm, forget about the outcome. Stay focused on your actions or something positive. Thinking about failing will freeze you in your tracks.
   
   
7. Consider the cost of doing nothing. Taking action might be a little scary, but what will happen if you do nothing?
   
   
   • What will you feel about failing to take action?
   • What if you’re stuck in your current life for the next decade or more?
   • Maybe taking a risk is far more attractive than remaining where you are.
     
     

What would you do if you weren’t afraid of failing? Probably a lot more than you’re currently doing! How much has the fear of failure limited your life?
 
We’ve all allowed the fear of failure to influence our decisions. We’ve allowed this fear to stop us from trying new things or taking risks. We all have less fulfilling lives than we could because we’re too concerned with what others think.
 
Rejecting the fear of failure is one of the greatest things you can do for your future!
 
You can start today. What are you going to do today that you’ve been afraid to try?

Most clients that come to us who want to start, or grow, a business come with a pile of personal goals and wants of how they wish things in their business should be. When asked about their Customer Avatar, many of them stare at me with a blank expression or confused look on their face. This tells me almost immediately where the problem lies, and where our work will begin. You see, creating a comprehensive Customer Avatar is one of the best things you can do for yourself and your business. It not only speeds up revenue almost immediately, but it also saves a lot of wasted time on marketing strategies that are worthless if they’re not being targeted to your ideal client/customer effectively. 
If you don’t know what a Customer Avatar is, and why it is extremely important, you’re not alone. In fact, most business owners struggle with this piece of the marketing puzzle.
Here’s what a customer avatar is:

• A key component of your overall marketing strategy
• A fictional client with clear and specific wants, needs, values, principles, pain points, etc.
• A profile of a person who fits your target audience description
• A clear, detailed outline based on research

Many business owners and entrepreneurs like to jump right in and start building ads, writing copy, creating landing pages, and doing all that other fun marketing stuff…BUT if they don’t have their customer avatars completed, they are wasting their time, energy, and money. This is because if they don’t know who their customer is or what they want, then how can they effectively market to them? Therefore, a detailed customer avatar is one of the main factors to achieve business success, but how do you create one?
The first step is to list out their demographic and psychographic traits. Write down as much information as you can be based on what you know about your customer so far. If you don’t know much about your customer, then you need to interview them and ask them questions to come up with a comprehensive profile.
Next, give them a name that you will recognize and remember so when you are creating content for this avatar you will be able to pull up their profile easily.
Next, write a story as your customer avatar. Pretend you are them. What did they do before your service/product? What are they thinking while using your service/product? What are they trying to accomplish through your service/product? What do they do after using your service/product? When will they come back to your service/product? Etc.
The point is to force yourself to think through your marketing and advertising pathways and methods of retaining customers. This will help you to see how you may not have been communicating to your ideal client effectively and will assist you to create better strategies to help build trust with your customers and increase business revenue.
Once you develop strong customer avatars, you will be on your way to establishing repeat loyal customers and a solid and successful business. If you need help developing comprehensive customer avatars for your business, we can help!

​ Contact us for a free consultation! 


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Social media platforms have quickly grown to be a primary resource for businesses to market and grow their businesses online. When used effectively, social media can provide an economical and effective way to increase your revenue. Use these tips to connect with your ideal clients and customers through social media and increase your profits:
Have a solid social media strategy and market to your customers on their preferred platform.

• Consider how social media can be integrated into your current marketing strategy.
• Effective marketing requires a plan and commitment to see real results.
• Avoid just signing up for a Facebook and Twitter account and posting or tweeting without a plan in place.
• Ensure you know your target audience so you can market to your customers effectively.

• Track down where your customers congregate online and market to them directly.
• There are many communities within the various social media sites. Find out exactly which ones your customers prefer: Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, etc.

Consider the various ways you can build your business with social media.

• There are many ways to leverage the attention of your customers through social media.
• You could create marketing strategies to find new customers.
• You could also handle customer concerns publicly to show how responsive your company can be to customer service issues.
• Announcing sales or special events through social media is also a great idea for customer retention.

Be consistent and timely.

• Respond to any inquiries that result from your social media marketing and spend time online engaging with your audience each day.
• Avoid letting several days go by without being involved or seen online. Otherwise, people are likely to forget you.
• Remember that it takes an average of seven times of seeing something to remember it, so don’t worry about “over-doing it.” Keep posting!

Be as human as possible.

• With social media, it’s generally better to have a picture of your face, rather than just the company logo.
• People are far more likely to connect with a person than a faceless company. Try to be personal and authentic.
• Even if your company is more than just one person, do your best to share pictures of yourself and your team often so your audience feels like they know who you are, as this builds trust.

Track your results.

• Always track your results.
• If Twitter isn’t working, drop it, but you’ll never know whether a specific social medium is working unless you track your results.

Social media is relatively new, but you can easily take advantage of these new marketing opportunities and promote your business in many ways. Having a solid strategy is key, and implementing it often is the path to business success. If you need assistance with developing a winning strategy to market your business on social media platforms, contact us! Our team would be happy to help your business stand out and grow online! 

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