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Smart Ways To Market Your Business With Social Media

11/16/2021

Social media platforms have quickly grown to be a primary resource for businesses to market and grow their businesses online. When used effectively, social media can provide an economical and effective way to increase your revenue. Use these tips to connect with your ideal clients and customers through social media and increase your profits:
Have a solid social media strategy and market to your customers on their preferred platform.

Consider how social media can be integrated into your current marketing strategy.
Effective marketing requires a plan and commitment to see real results.
Avoid just signing up for a Facebook and Twitter account and posting or tweeting without a plan in place.
Ensure you know your target audience so you can market to your customers effectively.

Track down where your customers congregate online and market to them directly.
There are many communities within the various social media sites. Find out exactly which ones your customers prefer: Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, etc.

Consider the various ways you can build your business with social media.

There are many ways to leverage the attention of your customers through social media.
You could create marketing strategies to find new customers.
You could also handle customer concerns publicly to show how responsive your company can be to customer service issues.
Announcing sales or special events through social media is also a great idea for customer retention.

Be consistent and timely.

Respond to any inquiries that result from your social media marketing and spend time online engaging with your audience each day.
Avoid letting several days go by without being involved or seen online. Otherwise, people are likely to forget you.
Remember that it takes an average of seven times of seeing something to remember it, so don’t worry about “over-doing it.” Keep posting!

Be as human as possible.

With social media, it’s generally better to have a picture of your face, rather than just the company logo.
People are far more likely to connect with a person than a faceless company. Try to be personal and authentic.
Even if your company is more than just one person, do your best to share pictures of yourself and your team often so your audience feels like they know who you are, as this builds trust.

Track your results.

Always track your results.
If Twitter isn’t working, drop it, but you’ll never know whether a specific social medium is working unless you track your results.

Social media is relatively new, but you can easily take advantage of these new marketing opportunities and promote your business in many ways. Having a solid strategy is key, and implementing it often is the path to business success. If you need assistance with developing a winning strategy to market your business on social media platforms, contact us! Our team would be happy to help your business stand out and grow online!

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Turning Your Passion Into Profit

11/8/2021

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We all have things that we absolutely love to do. Maybe you love to write. Maybe taking photos makes you feel like a million dollars. It’s the thing that makes you feel alive. That creates a fire in your bones. Thanks to the internet, almost any passion can be turned into a profitable side hustle. You can make money doing the things that you love the most.
How would it change your life to make an extra $1,000 per month? Or double that? You can easily make that if you know how to create a profitable side hustle. In fact, if you know what you’re doing, you may be able to turn your passion project into your full-time job.
Here are some actions steps you can take to begin turning your passion into a profitable side hustle:
Prepare Yourself

Creating a profitable side hustle takes a lot of time, diligence, and hard work. If you want to succeed with your side hustle, prepare to put in some work.
How do you create the motivation needed to put in all that hard work? Take a look at your life as it currently is. Are you living your best life now? Are you completely fulfilled with your day job?
To increase your motivation for your side hustle, envision what a successful outcome would look like for your side hustle. Paint a picture in your mind of what your best life will look like.
Success happens over the long haul, not overnight. If you want your side hustle to be truly profitable, you need to be willing to make sacrifices to reach your objective.

Identify Your Passions and Interests

The first step is to identify what you love to do AND are good at doing. Both elements are required. If you want your side hustle to be sustainable, you must love doing it. If you don’t, you’ll burn out quickly.
You must also be good at your side hustle. In other words, you need to have the necessary skill set to make it a reality.
Ask yourself these questions:
- What do you absolutely love doing?
- What have people told you that you’re good at?
- What do you lose track of time doing?
- What valuable skills do you have that people would pay for?
- What needs can you meet?

Determine What Sets You Apart from Your Competitors

Unless you’re building something completely new and revolutionary, you’re going to be competing against others. If you’re going to succeed with your side hustle, you need to find a way to differentiate yourself from your competitors. Figure out how you’re going to stand out from the crowd.

Define Your Goals

Defining clear goals will help you know what steps you need to take in order to turn your hustle into a reality. Consider laying out a set of goals that sequentially follow one another. For example, if you’re going to sell products on eBay, your first goal may be to create an eBay account. Your second goal may be to research the products that sell best on eBay, and so on.

Create Milestones

Eventually, you just need to get started. Yes, you need to reach the small goals that will lead you to your big goal, but eventually, you just need to get your idea out into the world and evaluate the response. You launch, refine, fix problems, and then keep going. Then, your side hustle gets better as you go.
In order to launch, set milestones that will force you to take action. Setting milestones for yourself will ensure that you actually take action and don’t delay. Every milestone should be tied directly to a date.

Start Selling

Once you’ve done the initial work up front, you simply need to get started. Your side hustle will NOT be perfect when you first launch it. You’ll make mistakes. Building a successful side hustle involves a lot of tweaking, refining, and making changes on the fly. If you try to get everything perfect before you launch, you’ll never get started.
Avoid getting discouraged if you don’t have massive success right off the bat. Keep working, refining, promoting, and selling. Eventually, you’ll hit on the right combination and the customers will start coming.

Market Yourself

To make your side hustle as successful as possible, it’s essential to consistently market yourself. You need to promote your hustle so that it gets in front of as many people as possible.
Get yourself in front of as many people as possible. Don’t worry about what others will think. If you want to succeed with your side hustle, you must market yourself constantly.

Provide Amazing Experiences For Your Customers

One of the best ways to get new customers and keep your existing customers is to create amazing experiences for them. Your goal is to show them that you care deeply about them and want them to be incredibly happy with what you have to offer.
The more you can delight and surprise your customers, the more likely it is that they’ll tell their friends and colleagues about you, which will generate referral business. If you really go over the top with the way you treat your customers, you may even get exposure in prominent publications.

Starting a business begins with an idea, and it’s grown through strategy, commitment. and goal setting. We can help turn your passions to lucrative, viable, successful businesses. Contact us today for a free strategy session!

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Create An Online Presence To Climb The Career Ladder

11/2/2021

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If you want to advance in your career, one of the best ways to do that is by appearing online.

These days, employers are looking online. Employers use professional networking sites such as LinkedIn to look for job candidates.

Not only that but building an online presence can help grow your network beyond the office or region where you work. Online communities and social media allow you to interact with others in your field -- regardless of location.

With a stronger network in your field, you open yourself up to more job opportunities and visibility in your industry.

So why not create an online personal brand to help advance your career? Creating an online presence can help you stand out from others in your field.

When applying for a higher position, having an online presence shapes what employers see when they look you up online. Curating an online presence shows creativity and gives future employers opportunities to learn about you beyond a resumé.

The online persona you present online can be someone’s first impression about you.

Here’s how you can create a captivating online presence:

Introduce yourself, your values, and your skills. Think about the company you want to work for and what values are important to you.

What skills can you offer to companies and teams in the future?
Why do you enjoy working in your field?
What motivates you to do what you are doing?

2. Cater your online presence to your employers. Find creative ways to display your skill set and set high expectations of what you can bring to the table.

For example, if you’re a graphic designer, showcase a portfolio of your graphics on a website or social media.
If you’re a project manager, write case studies about different projects you’ve taken from inception to completion.
Keep written statistics of the achievements you accomplish at work.

3. Join communities or websites related to your field. You can use the Internet to network, too! By joining communities related to your field, you open yourself up to potential job opportunities in the future or a colleague you can go to when you’re looking for advice.

Actively participate and network at online seminars in your field.
Find and interact with others in your field on a social media network such as LinkedIn or Twitter.
Find an online community, such as a LinkedIn group or Facebook group, where you can network with others, offer support, or ask questions.

4. Create content, or personal projects. Displaying content or personal projects shows that you are dedicated to improving your skills. It might also show unique skills, such as problem-solving, sales, or customer service.

5. Add credibility through testimonials or reviews. Testimonials or reviews give social proof to potential employers of the strengths you can bring to the job. Ask employers and colleagues to send personal testimonials through email or LinkedIn so you can show the assets you will bring to an organization.

The more you invest in your online presence, the more potential employers can imagine how well you would fit within their company culture.

Everyone who applies for the next job will be submitting a resumé and cover letter. These things can display your skills and work experience, but developing an online presence can also show your personality and values.

By developing an online presence, you have the opportunity to stand out from the rest of the applicants. Future employers can get an insight into your own values, personality, and work ethic - and get to know you on a deeper level than they would just reading your resumé.

The work you do to build an online presence will undoubtedly leave a positive impression on future employers and help you advance in your career!

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Smart Ways To Market Your Business With Social Media

Turning Your Passion Into Profit

Create An Online Presence To Climb The Career Ladder

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