Most clients that come to us who want to start, or grow, a business come with a pile of personal goals and wants of how they wish things in their business should be. When asked about their Customer Avatar, many of them stare at me with a blank expression or confused look on their face. This tells me almost immediately where the problem lies, and where our work will begin. You see, creating a comprehensive Customer Avatar is one of the best things you can do for yourself and your business. It not only speeds up revenue almost immediately, but it also saves a lot of wasted time on marketing strategies that are worthless if they’re not being targeted to your ideal client/customer effectively.
If you don’t know what a Customer Avatar is, and why it is extremely important, you’re not alone. In fact, most business owners struggle with this piece of the marketing puzzle.
Here’s what a customer avatar is:
The first step is to list out their demographic and psychographic traits. Write down as much information as you can be based on what you know about your customer so far. If you don’t know much about your customer, then you need to interview them and ask them questions to come up with a comprehensive profile.
Next, give them a name that you will recognize and remember so when you are creating content for this avatar you will be able to pull up their profile easily.
Next, write a story as your customer avatar. Pretend you are them. What did they do before your service/product? What are they thinking while using your service/product? What are they trying to accomplish through your service/product? What do they do after using your service/product? When will they come back to your service/product? Etc.
The point is to force yourself to think through your marketing and advertising pathways and methods of retaining customers. This will help you to see how you may not have been communicating to your ideal client effectively and will assist you to create better strategies to help build trust with your customers and increase business revenue.
Once you develop strong customer avatars, you will be on your way to establishing repeat loyal customers and a solid and successful business. If you need help developing comprehensive customer avatars for your business, we can help!
Contact us for a free consultation!
Many people are searching for a way to juggle their personal and professional roles. More than half of all employees say that job demands sometimes interfere with their personal responsibilities, according to a study by the American Psychological Association. Try these suggestions to help you meet your daily challenges.
If you’re not fulfilled in your career and want to elevate within your industry, or pivot to a more fulfilling field or position so that you can experience a more balanced and successful life, contact us for a free career assessment!
By Victoria Rubio – VR Success Services
The average corporate job opening attracts over 250 resumes, according to the employment website Glass door. With that kind of volume, it’s little wonder that most resumes get looked at for 7 seconds or less.
If you’re looking for a new position, how can you increase the odds that a hiring manager will pay attention to your application long enough to appreciate what you have to offer?
Fortunately, there are many things you can do to make sure your resume gets read. Study these suggestions before you reply to another job listing.
Tips for Editing Your Resume
You can make your resume stand out from the crowd. Review it carefully before you start your job search and update it at least twice a year or after any major achievement.
Use these strategies:
Other Tips for Making Sure Your Resume Gets Read
Keep in mind that your resume is just one ingredient in a successful job search. You need to maximize the rest of your strategy too.
Try these techniques:
Even if you're a star performer, you may have to work on your resume to be sure it gets read. Making it easier for employers to recognize your value will help you to land more interviews and job offers.
If you would like some assistance writing and editing your professional career documents, contact us for a free assessment! We specialize in professional documents, services, and strategies that help our clients stand out as leaders in their industries so they can advance their careers exponentially!