Why Career Branding is Important
by Victoria Rubio, Career and Success Coach, VR Resumes and Career Services
If you are serious about your Career, then you must be serious about your Brand!
Personal branding is vital when it comes to having a lucrative career, not only for long-term success, but also for your earning potential. How you present yourself to potential employers, clients, and customers is crucial if you want to advance within your industry; your brand shows them clearly who you are professionally and exactly what you can offer them, which can make or break your growth and elevation on your path of professional success.
What is Personal Branding?
Personal branding is the practice of marketing your skills, experience, strengths, and passions within your career as your brand, which becomes how others automatically think of you. It is establishing your professional image and using that to leave a lasting impression on people so they remember the value you bring, and want to work with you or have you on their team.
Find out your Why
The first step in establishing your brand is figuring out why you do what you do and why you love doing it. The reason for this is because knowing the passion and purpose behind your profession will help you communicate it fluidly across all platforms, which will assist you to be authentic and genuine in all your communication efforts.
Solidify your Branding Package
Ensure that your professional documents and platforms have a streamlined appearance and consistent language that presents you and your value effectively and impressively. Your career branding package should include, at minimum, a Professional Resume, Cover Letter, Professional Bio Marketing Page, and Optimized LinkedIn Profile. These platforms create a consistent presence that, together, create the foundation of your brand that you will be able to showcase and share with others as needed. I can’t emphasize how important this is for your career success. Make sure your brand documents and online presence have a streamlined appearance and offer a clear value that summarizes who you are professionally and what skills and experience you bring with you.
Expand your Reach
Networking is imperative to growing your brand. Once you have your branding package established, you are ready to begin sharing your knowledge and expertise with your network. Share everything you know about your industry and advise others about what has worked for you and what has not. You can also write articles and share your knowledge on many online platforms, including LinkedIn, which will help position you as a leader and authority in your industry and help your brand reach grow quickly.
Never Stop Growing
Continue to invest in your industry knowledge and stay updated on relevant trends and happenings. This adds to your professional toolbox and shows that you are informed and passionate about your career. Always keep learning. Take a course, obtain training, brush up on your interview skills, sign up for webinars, attend conferences, etc. Bottom line, stay in the forefront and ensure you are learning from the best and taking the knowledge to propel you to new heights.
Seek Professional Support
If you are serious about growing your career and establishing yourself as a leader within your industry, one of the best things you could ever do for your career is to hire help. A Career Expert can help you discover, define, communicate, and market your personal brand for your career growth in ways you never thought possible. VR Resumes and Career Services specializes in strategies and branding packages for professionals that stand above the rest and help them advance dramatically in their careers. We offer Resumes, Cover Letters, LinkedIn Optimization, Bio Marketing Pages, Professional Portfolios, Interview Preparation, Social Media Marketing, one on one Career Consulting, and more to help you reach your highest possible potential. Contact us for a free assessment and start your journey of purpose, abundance, and success today!
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