You’ve heard many people say LinkedIn is an important tool to use when you are on your career path, but why? Let’s take a deep dive into the wonderful word on LinkedIn and learn all about the amazing benefits it can have for you and your success.
To start off with a fact that many people didn’t know about, LinkedIn has been around longer than Facebook, Instagram, and Twitter. But it’s become more relevant now than ever before.
While hosting more than 600 million professional profiles, which means an unlimited amount of networking opportunities, LinkedIn is a part of being a full-fledged professional in any industry nowadays.
Here are just a few reasons why using your LinkedIn account will benefit you and your overall career growth.
1. You can tap into their powerful job board
What really are the benefits of LinkedIn? There are many benefits to the social media hub but let’s start with square one. As a job seeker, you can go through their robust amount of job opportunities and apply right on the platform. You can search jobs by keywords and location and even if you’re not actively looking for employment, you can set job alerts up on your notification tab so that if anything in your area comes up those interests you, you have immediate access to it.
2. You can build your brand
Just like companies learn to build their brand, it’s important for you to build your brand as well. How do you stand out from other industries? Why should someone hire you? Why should someone pay you a six-figure income?
LinkedIn is a simple way to get your name out there, without potentially having to pay the cost of a website or an online portfolio. On LinkedIn it’s easy to upload a professional profile picture and write out a professional and cohesive summary that details your strengths, skills and details your personality.
3. It can help rank your name on Google
Chances are, if you apply for a job one of the first things that employers will do is google your name. If you’ve never googled your name, right now might be the best time. One of the other benefits of LinkedIn: Ranking on Google’s first page can be a difficult task to accomplish but LinkedIn is a well known and powerful network and Googles into it. Because of that, it’s usually easier to get your LinkedIn profile to rank high on Google versus the homepage to your website or online portfolio.
4. It maintains your contacts
Remember that awesome and outstanding individual you met at an event years ago that gave you a business card to reach out to them if you ever wanted to connect? Well, it’s probably too late to check your drawers and desk to find that business card. With LinkedIn, it gives you an easier way to connect with people in your network so that one day when you do want to connect, it’s easier for you.
5. You can research companies and their employees
These days, most companies maintain their own LinkedIn profiles to give visitors and potential hires an inside look of what their company is all about. If that company knows what they’re doing, you should get a good, solid feel for that company's culture and its people to make sure it’s a good fit for you.
6. It can help you tap into industry news
Like other social media outlets, LinkedIn aggregates a timeline right when you log in. There you can find updates from your connections, your groups and your companies and it helps you stay in the loop of everything happening within the industry.
7. Network, network, and network!
This can’t be emphasized enough; LinkedIn is one of the best networking channels out there. Even if you describe yourself as an introvert and like to keep to yourself, LinkedIn is the best tool for creating and fostering meaningful business connections.
If you were wondering how many benefits to LinkedIn there can actually be, here’s hoping that this list has convinced you that it can be one of the most professional powerful tools that can help you elevate in your career and individual growth. Contact us today for a consultation call and we can help you reach your highest professional potential!